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Privacy Policy

LAST UPDATED: April 2, 2026

INTRODUCTION

Entertainment Earth, LLC (“us”, “our”, “we”, or “Entertainment Earth”) created this Privacy Policy (“Policy”) to cover any personal information we obtain when you use our website located at www.entertainmentearth.com (“Websites”), including all purchases made on our through our Websites. This Policy identifies: (i) what information we collect when you access www.entertainmentearth.com, create an account, sign-up for our newsletter, save a search, add an item to a wish list, comment on an item, or create a product alert; (ii) the purpose for collection such information; (iii) when we may disclose your information; and (iv) your options and rights with respect to your information. Please contact us with any questions you have about this Policy by email to [email protected].

PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR PERSONAL INFORMATION. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT ACCESS OUR WEBSITES.

OUR COMMITMENT TO PRIVACY

Your privacy is important to us. To better protect your privacy, we provide this Policy explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available in the footer of nearly every page on our Websites, and at every point where personal information may be requested.

CHILDREN’S PRIVACY AND AGE-RELATED INFORMATION COLLECTION POLICIES

We do not knowingly collect or allow the collection of personal information with our Websites from users under the age of 16. If we have actual knowledge that we have collected personal information from someone under the age of 16 we will delete that personal information. If you believe that we have collected information from a child under the age of 16, please contact us by email to [email protected] or by phone at 1-818-255-0095.

HOW WE COLLECT INFORMATION

We may collect information in the following ways:

  • when you access our Websites;
  • when you communicate with us, including via email and other electronic messages, between you and Entertainment Earth;
  • when you interact with our advertising on third-party websites and services, if that advertising includes links to this Policy;
  • when you create an account;
  • when you checkout;
  • when you sign up for a newsletter;
  • when you create a wish list;
  • when you create an alert for notifications;
  • when you create a review;
  • when you leave a comment; and
  • through the use of cookies and pixels for advertising, retargeting, analytics, and website personalization.

CATEGORIES AND SOURCES OF INFORMATION WE COLLECT

Category Examples Personal Information Collected Source of this Personal Information
A. Identifiers. A real name, postal address, online identifier, Internet Protocol address, email address. Yes Customers and Affiliates
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) A name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.Some personal information included in this category may overlap with other categories. Yes Customers
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). Yes Customers
D. Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes Customers
E. Biometric information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO Not Applicable
F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Yes Customers
G. Geolocation data. Physical location or movements No Not Applicable
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. No Not Applicable
I. Professional or employment-related information Current or past job history or performance evaluations. No Not Applicable
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO Not Applicable
K. Inferences drawn from other personal information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO Not Applicable
L. Age or date of birth NO Not Applicable
M.Sensitive Personal Information that reveals:
M.1 Social security, driver’s license, state identification card, or passport number NO Not Applicable
M.2 Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account YES Customer
M.3 Personal information that reveals consumer’s precise geolocation NO Not Applicable
M.4 Personal information that reveals a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership NO Not Applicable
M.5 Personal information that reveals the contents of a consumer’s mail, email, and text messages unless company is the intended recipient of the communication NO Not Applicable
M.6 Personal information that reveals consumer’s genetic data NO Not Applicable
M.7 Personal information collected and analyzed concerning a consumer’s health NO Not Applicable
M.8 Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation NO Not Applicable

Information Collected Automatically

We provide details about Category F in the above table in our Cookie-Policy

Internet-Based Advertisements

Some of the advertisements presented on our Websites may be provided by third-parties based on the activity of your browser. The information, which may contain personal information, may be provided to Entertainment Earth by you or it may be derived by our advertising service providers from your browser’s activity over time and across non-related websites or apps. Such tracking can be accomplished with targeting cookies and/or pixels/web beacons. More information on interest-based advertising is available at the following Network Advertising Initiative link: https://thenai.org/about-online-advertising/.

Information from Third Parties

We may obtain information about you from a third-party website or application where we post content or invite your feedback or participation.

PURPOSE FOR COLLECTING PERSONAL INFORMATION

Your personal information is collected for specified, legitimate purposes and not processed further in ways incompatible with those purposes. Collected personal information is relevant to and not excessive for the purposes for which it is collected and used. We may use your personal information for the following purposes:

  • Provide you with products, information, or services that you have requested or agreed to receive.
  • Contact you with information, newsletters, and promotional materials from Entertainment Earth or on behalf of our third-party partners and affiliates.
  • Enable you to participate in a variety of Entertainment Earth features, such as sweepstakes, message boards, other communication features, user-generated content functions, and interactive features.
  • Review the usage and operations of our website, develop new products or services, and conduct analysis to enhance or improve our content, products, and services.
  • Enhance your online shopping experience, including as a way to recognize you and welcome you to our Websites.
  • Provide you with customized content, targeted offers, and advertising on the Websites, via email, or across other websites, mobile applications, social media or online services.
  • Use your data in an aggregated non-specific format for analytical and demographic purposes.
  • Address problems with, and protect the security and integrity of, the Websites and/or our business.
  • Use and disclose your payment information solely to process payments and prevent fraud.
  • As disclosed at the time you provide your information or otherwise with your consent.
  • To interact with these third-party services based on your requests.
  • To comply with our legal or contractual obligations, resolve disputes and enforce our Terms of Use.
  • To respond to law enforcement, court orders or other government requests under applicable law.

PERSONAL INFORMATION SHARED

We have shared the following categories of personal information for the purposes described in the preceding 12 months:

  • Category A for co-branding, rewards, sweepstakes, contests, and promotions
  • Category D for co-branding, rewards, sweepstakes, contests, and promotions
  • Category F for ad tech using cross-context behavioral advertising.

Entertainment Earth has no actual knowledge that it sells or shares the personal information of consumers under 16 years of age.

CATEGORIES OF PERSONAL INFORMATION DISCLOSED TO THIRD-PARTIES FOR BUSINESS PURPOSES

  1. Service providers
  2. Our Affiliates
  3. Other parties, such as:
    1. advertising platforms
    2. email platforms
    3. SMS platforms
    4. Social media platforms
    5. sweepstakes/contest partners

SERVICE PROVIDERS

We may contract with third-party service providers as data sub-processors to collect or process your personal information under our instruction. Service providers can perform many processing activities including but not limited to:

  • helping us operate our business and the Websites or administer activities on our behalf, such as sending out newsletters or surveys;
  • business, professional, or technical support functions;
  • audits;
  • security providers;
  • hosting, technology, and communications providers;
  • analytics providers;
  • market research providers;
  • sending emails and SMS text messages;
  • providing advertising;
  • payment processing;
  • and/or
  • protection payment transactions against fraud or identity theft.

DATA MINIMIZATION

We collect only the personal information necessary to fulfill orders, provide customer service, and support marketing communications. We do not collect more information than is reasonably required for those purposes.

DATA SUBJECT RIGHTS

  1. Right to Know What Personal Information is Being Collected (Right to Access): You have the right to request the following information:
    1. Categories of personal information collected about you.
    2. Categories of sources from which personal information is collected.
    3. The business or commercial purpose for collecting, selling, or sharing your personal information.
    4. Categories of third parties to whom we disclose your personal information.
    5. The specific pieces of personal information we have collected about you.
  2. Right to Delete Personal Information: You have the right to request that we delete any personal information about you that we have collected from you.
  3. Right to Correct Inaccurate Personal Information: You have the right to request that we correct your inaccurate personal information if we maintain inaccurate personal information about you.
  4. Right to Know What Personal Information is Sold or Shared and to Whom: You have the right to request that we disclose to you the following:
    1. Categories of personal information that we collected from you.
    2. Categories of personal information that we sold or shared about you and the categories of personal information for each category of third parties to whom personal information was sold or shared.
    3. Categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.
  5. Right to Opt Out of Sale or Sharing of Personal Information: You have the right to direct Entertainment Earth not to sell or share your personal information.
  6. Right to Limit Use and Disclosure of Sensitive Personal Information: If Entertainment Earth uses your sensitive personal information, you have the right to direct Entertainment Earth to limit the use of your sensitive personal information to the use which is necessary to provide the products and services offered on or through the Websites.
  7. Right of No Retaliation Following Opt Out or Exercise of Other Rights: We may not discriminate against you if you exercise any of your rights as described in this Section.
  8. Right to Data Portability: You have a right to obtain personal information in a portable and, to the extent technically feasible, readily usable format that allows the consumer to transmit the information to another entity without hindrance. You may exercise this right no more than two times per calendar year.

NOTICE OF RIGHT TO OPT-OUT OF SHARING

We share your personal information to provide you with cross-context behavioral advertising about our products and services. You can submit a request to opt-out of sharing of your personal information by sending an email request to [email protected].

METHODS FOR EXERCISING DATA SUBJECT RIGHTS

You can submit a request to exercise one or more of your data subject rights stated above by submitting an email request to [email protected].

After we receive your request, we will determine if the request is a verifiable customer request before acting on the request. You must provide enough information for us to be able to verify that it is the proper person making the request. We have 45 days in which to take action on your request. If we run into issues in honoring your request, we will notify you within those 45 days. The original 45-day period may be extended by 45 days if reasonably necessary. We will inform you, without delay, of the reasons, if we decide not to take action on your request. We will also inform you if you have rights to appeal our decision.

If you use an authorized agent to submit a request and the authorized agent does not provide a proper power of attorney, we may require you to either (1) verify your identity directly with us, or (2) directly confirm with us that you provided the authorized agent permission to submit the request.

OPT-OUT PREFERENCE SIGNAL

If your browser supports an opt-out preference signal, you may opt out of the sharing of your personal information by properly configuring the opt-out preference signal. If you subsequently delete cookies, change your browser settings, or use a different browser, you will need to turn the opt-out signal on again.

DATA SECURITY

We apply commercially reasonable and appropriate administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of your personal information. Such safeguards protect against unauthorized access, alteration, disclosure, unlawful processing and accidental loss, destruction, or damage of your personal information. Although these safeguards reduce the risk of adverse effects to the confidentiality, integrity, and availability of your personal information, they cannot ensure or guarantee against the possibility of a security incident.

DATA RETENTION

Your personal information is retained for as long as reasonably necessary and proportionate to achieve:

  • the purpose(s) for which your personal information was collected and processed; or
  • another disclosed purpose that is compatible with the context in which your personal information was collected.

INTERNATIONAL VISITORS AND CUSTOMERS

Information from international visitors may be transferred, stored and processed by us and our services providers in the United States and other countries whose data protection laws may be different than the laws of your country. We will protect your personal information in accordance with this Policy wherever it is processed and take appropriate steps to protect the information in accordance with applicable laws.

LINKS TO NON-ENTERTAINMENT EARTH WEBSITES

Our Websites may contain links to third-party websites, services, or resources that are not covered under this Policy or our terms of use. Upon visiting or using those third-party websites, services, or resources, we recommend that you review their privacy policy, terms and conditions, and terms of use before providing your personal information.

TRANSFER OF CORPORATE ASSETS

If Entertainment Earth is acquired by or merged with a third-party entity, Entertainment Earth reserves the right to transfer or assign the personal information you provided to us as part of such merger, acquisition, sale, or other change of control to the new entity. In the event of bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditor’s rights generally, we may not be able to control how your personal information is processed. If such a situation arises, Entertainment Earth would request that all applicable privacy laws and protection standards at least as stringent as Entertainment Earth’s be applied to your personal information originally in our possession. In the event of a transfer of corporate assets, the information regarding the transfer will be posted on our Websites.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Policy to accurately disclose changes as necessitated by applicable laws and other events. If those changes are material in nature, we will notify you by a notice placed on our public facing Websites and/or by electronic mail and will update the “Last Updated” date at the beginning of this Policy.

CONTACT US

Should you have other questions or concerns about this Policy or the practices described herein, please call us at 1-818-255-0095, send us an email at [email protected], or reach out by mail to:

Entertainment Earth, LLC
61 Moreland Rd.
Simi Valley, CA 93065 USA

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